Travel and Tourism
Key Stage 4
Why choose a BTEC?
The BTEC Tech Award is an introduction to vocational learning. The qualification gives learners the opportunity to build skills that show an aptitude for further learning, both in the sector and more widely. BTEC assessment approaches are proven to be successful in building skills and motivating learners to engage fully with challenging study. There is no limit to progression options as the skills acquired are applicable to a range of post-16 study options including A Levels.
Why study Travel and Tourism?
The travel and tourism sector is the UK’s third-largest employer, accounting for 9.5 per cent of total employment. Tourism is one of the fastest-growing sectors in the UK in employment terms, employing 3.1 million people, and the value of tourism to the UK economy is approximately £126 billion. The outlook for the travel and tourism sector in the future remains robust and it will continue to be at the forefront of wealth and employment creation in the global economy.
The BTEC Tech Award in Travel and Tourism allows learners to explore the aims of different travel and tourism organisations, the features of tourist destinations, how organisations meet customer requirements, and the influences on global travel and tourism as part of their Key Stage 4 learning. The qualification recognises the value of learning skills, knowledge and vocational attributes to complement GCSEs.
What do students learn?
Unit 1: Travel and Tourism Organisations and Destinations
There are many organisations involved with different aspects of travel and tourism, including travel agents, tour operators, transport, accommodation providers and visitor attractions. In this component, you will learn about the wide range of different travel and tourism organisations and their aims such as making a profit, providing services, promoting a cause or contributing to the community. You will be assessed with a series of assignments which you will complete during lesson time in Year 10.
Unit 2: Influences on Global Travel and Tourism
There are many factors that may influence global travel and tourism, and they are constantly changing. For example, severe weather events, political and economic factors; the publicity a destination receives can all affect the decisions visitors make and the way some travel and tourism organisations operate. Tourism can have a positive and a negative impact on local communities, the economy and the environment, and the issue of sustainability is a concern for many destinations, organisations and governments. You will be assessed by an exam in Year 11 which lasts two hours.
Unit 3: Customer Needs in Travel and Tourism
The travel and tourism sector has to meet the needs and preferences of many different types of customer. This can include customer needs such as wanting a holiday at a certain time of year or within a certain budget, and preferences such as individuals wanting an adventure holiday and families wanting a beach and activities for young children. You will be assessed with a series of assignments which you will complete during lesson time in Year 11.
Key Stage 5
Why choose a BTEC?
BTEC Nationals are widely recognised by industry and higher education as the signature vocational qualification at Level 3. They provide progression to the workplace either directly or via study at a higher level.
BTEC students will complete a range of assessments including assignments, PowerPoint presentations and exams. It is important to be organised and well-motivated as there is a significant focus on independent work.
Why study BTEC Travel and Tourism?
The travel and tourism industry is one of the fastest and growing industries in the UK. The value of tourism to the UK economy is approximately £126 billion, and the sector employs around 3.1 million people.
The BTEC Level 3 National Extended Certificate in Travel and Tourism is designed for post-16 students with an interest in travel and tourism who want to continue their education through applied learning and who aim to progress to higher education. The qualification is equivalent in size to one A level and is designed to occupy one-third of a typical study programme, which could include other vocational or academic qualifications, such as another BTEC National or A levels. This qualification gives a broad introduction to the travel and tourism industry, with an emphasis on core knowledge and fundamental skills that are transferable across other sectors. No prior study of the sector is needed.
What do students learn?
Unit 1: The World of Travel and Tourism
The travel and tourism industry in the UK is growing and is of major importance to the economy. Students will develop skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. There are many influences on the industry and they are changing all the time. Some of them are within the control of travel organisations, while others are beyond their control. Students will learn how organisations react to changes and trends to determine their present and future operating policies. This unit is assessed in Year 12 by a 1.5 hour written exam.
Unit 3: Principles of Marketing in Travel and Tourism
Marketing is an important focus for any successful organisation in travel and tourism where products, services and the expectations of customers are constantly changing. Students will develop a marketing plan through examining the specific aims and objectives of the marketing function and researching the needs and expectations of different customer types. Students will develop their ability to communicate the findings of this research and use market intelligence to make recommendations about the type of marketing activities that a travel and tourism organisation should carry out. This unit is assessed internally in Year 12 by producing a portfolio of assignments.
Unit 2: Global Destinations
Global destinations are a key aspect of travel and tourism and their appeal is strongly influenced by factors such as their location, access and changing trends. Students will use a range of resources to investigate the location and features of global destinations. They will evaluate how travel routes and itineraries meet customer needs and investigate consumer trends and the reasons the popularity of global destinations may change. This unit is assessed externally in Year 13 with a task set by the exam board lasting three hours.
Unit 9: Visitor Attractions
Visitor attractions can draw both domestic and overseas visitors by providing opportunities for relaxation, amusement and education. They are a major source of revenue for the travel and tourism industry as well as for the UK and the global economy. Students will investigate visitor attractions and the different ways they are funded. They will explore what is meant by the visitor experience and how visitor attractions develop, diversify and use technology in order to meet the needs of their different types of visitors. This unit is assessed internally in Year 13 by producing a portfolio of assignments.
Teacher responsible: Mrs S Berrisford.